It started with a slow but discernable sporadic increase in reported cases of Hindu girls eloping with Muslim boys. Then came in the honour killings. The media picked it up. Everyone else then came out with their experiences of so-and-so female members of their families ex-communicating from the rest in pursuit of true love. To these girls, it finally meant embracing a new religion, new name, erasing themselves of their past lives and age-old traditions.