The Mouse Charmers

We are bloggers.

We are a bunch of foodpreneurs, travelpreneurs, womenpreneurs, techpreneurs, sportspreneurs, opinionpreneurs, textpreneurs, audiopreneurs, videopreneurs, photopreneurs.

All of us are Contentpreneurs
and most of us are Solopreneurs

The digital space has opened up a world of opportunities for us. There is no limit to what we can do with the content we create - the lives and emotions we touch, the social change we bring on, the unsung heroes we celebrate, the new ideas that we explore and do our bit to make the world a better place to live.

The Mouse Charmers explores the opportunities for content entrepreneurship as a part of digital entrepreneurship. Read about these entrepreneurs and get more ideas on what your content can do.

- Anuradha Goyal

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The Reviews

Book Review: The Mouse Charmers

by Moumita Basu

From content marketing to e-commerce, from real estate to consumer durables, the book showcases detailed discussions on the unique selling point of these businesses, cutting across segments.

Book Journey: The Mouse Charmers

by Alka Ranjan

The Mouse Charmers lets you have a glimpse into the 12 digital pioneers of India. Written in a blog style, easy to read, it perfectly matches the reading appetite of blog readers. Anuradha Goyal presents each company as a well-researched case study. It mentions what all clicked to make them a success, what all can be the possible gaps and what all they can do for growth.

Book review: The Mouse charmers

by Kritika Narula

This book is so much worth every penny spent on it. In a world where we all are netizens more than we are anything else, this book comes as the essential survival guide. The book profiles the first generation entrepreneurs and their start-up

The Mouse Charmers – Digital Pioneers of India by Anuradha Goyal #Bookreview

by Senthilkumar Rajappan

I would recommend this to any one who is thinking about entrepreneurship especially in the technology domain. Though the times and technologies have changed, the inherent spirit of the entrepreneur and the way he goes about will remain the same.

Book Review: The Mouse Charmers by Anuradha Goyal

by Amita

I am sure no internet user is unaware of Make My Trip, flipkart. Even if most of non internet users are aware of What can be the better treat for upcoming entrepreneurs than deep through knowledge of these well established brands.

The Mouse Charmers by Anuradha Goyal Review

by Ritu Mantri

It is very much a Rashmi Bansal type of book. If you like her book than The Mouse Charmer is of your type giving enough information about the companies and background to enhance your knowledge about these digital enterprises of how exactly they work. The book is very informative in this regard but deep analysis is lacking.

Book Review : The mouse charmers

by Gaurab

Book review of Mouse Charmers by Anuradha Goyal. I think this book is a must read for everyone as it will make you feel more closer to the sites which you use everyday.

Book Review #26: Mouse Charmers

by Natasha Borah Khan

The book is about digital businesses started by Indian entrepreneurs. She has picked up several online businesses and tells us how they started off, how they operate, the challenges they face, the innovations they have made, their USPs and their future opportunities.

Book Review : The Mouse Charmers

by VIshal V. Kale

The focus of the book is to lay before the readers a set of Indian Entrepreneurs who made brands out of their ideas, and became successful in converting an idea into a successful business venture. Given the nascent nature of this industry, the author has further decided not to go too technical on us - whether in terms of technology, or in terms of business jargon and strategies, and has opted to k

The Mouse Charmers is a must read …

by Subramanyam K.V.

This is a very educative and informative book. A must read for every digital enthusiast in India.

Learn About the Digital Pioneers of India: The Mouse Charmers - Book review

by Jimmie Luthra

A Quick Review containing What the book says, What I liked about it and what I hated. I concluded the review with my reading experience.

The Mouse Charmers: Anuradha Goyal

by Kalyan Panja

The Mouse Charmers: Digital Pioneers of India by Anuradha Goyal discusses in detail the activities of creation of strategic online presence of well known brands, like Flipkart, MakeMyTrip, Zomato, Shaadi, IndiBlogger, their success stories and includes a number of case studies of online strategies and activities carried out in various contexts.

The Mouse Charmers

by pavan

Loved this book . This book is very inspiring for budding entrepreneurs .Indian is full of Talented Computer savvy guys ,like me ;-)

The Mouse Charmers by Anuradha Goyal

by Upamanyu

The origin stories of the heroes of Indian digital businesses.

Excellent Self help book

by Arti

The language is simple and I feel that budding entrepreneurs would definitely benefit from the book. More on

The Mouse Charmers by Anuradha Goyal: a review

by Sharanya Bhattacharya

For content, the authoress chose Zomato, Games2win, ImagesBazaar and Chai with Lakshmi. These are the sites we normally visit whenever we need to garner knowledge about something. Zomato for food, Games2Win for games, ImagesBazaar for images and the last for wonderful and inspirational webisodes (web episodes).

Book Review: The Mouse Charmers

by Ankita S

It would be hard to pinpoint one because I enjoyed reading this book for several reasons. This is not the kind of book you can skim through or read while munching or waiting for someone in a noisy café; rather, it is more of a repository and knowledge bank on the online industry in India with several charts and case studies. Needless to mention, the author has done a commendable job!

The Mouse Charmers

by Shilpa Garg

The Mouse Charmers will not only charm and inspire the budding entrepreneurs but is a must read for all cybernauts out there!!

The Mouse Charmers

The Mouse Charmers

Digital Pioneers of India

By Anuradha Goyal

These stories are inspiring examples of digital successes!
- T.V. Mohandas Pai
Chairman, Aarin Capital Partners

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Praise for The Mouse Charmers

‘Are Indian companies and start-ups missing something important by ignoring local language viewers and users of digital content? Are women entrepreneurs too shy of boasting about their achievements? What kind of eco-system will make the life of start-ups in digital age smoother and more meaningful are some of the questions this books addresses, rather well. Those who wish to enter and shake up the inertia in digital markets may find this book useful. But those who wish to support them may find it even more useful.’

Prof Anil K. Gupta, Professor at IIM Ahmedabad and founder of Honey Bee Network

‘Anuradha Goyal’s The Mouse Charmers is a fascinating account of India’s trailblazing digital entrepreneurs... Well researched and with deep insights into how these businesses work, The Mouse Charmers will inspire others to both study Indian entrepreneurs like Goyal has done or take up the challenge of entrepreneurship like those she writes about have done. Either way this is an important, timely and inspiring book that showcases the opportunities that India offers and the challenges that have to be overcome along the way.’

Jaideep Prabhu, Professor at Judge Business School, University of Cambridge and co-author of the bestselling Jugaad Innovation


‘The Internet has transformed business and society. Today to very many of us, life without the web is unimaginable. In business a new breed of entrepreneurs have sprung up whose whole life is the web, creating new business models, reaching new markets and becoming the new normal. These stories are inspiring examples of such successes!’

T.V. Mohandas Pai, Chairman, Aarin Capital Partners

Digital Pioneers of India

Anuradha Goyal tells the stories of twelve digital entrepreneurs in three key areas: commerce, content and connectors. She examines how they started out, the innovations and technologies involved, their business models, and unique marketing strategies.
Inspiring and insightful, The Mouse Charmers is an essential guide for aspiring digital entrepreneurs.
Chai With Lakshmi
Common Floor
Images Bazaar
Rang De

Anuradha Goyal

Anuradha Goyal wears many hats to pursue her three prime passions—innovation, travel, and books.

She studies business innovation, especially business models, and blogs about them. She has earlier co-authored the India Innovates Series published by CII showcasing innovations from across the country. She was a jury member for Economic Times Power of Ideas Contest in 2010. Her papers on business innovation have appeared in various journals and forums.

Anuradha is also one of India’s leading travel bloggers, writing a popular travel blog for a decade now. Her travel story has been published as part of an anthology ‘Celebrating India’ and her paper on ‘in-city travel’ appeared in travel journal Earth. Her stories regularly appear in various print and online publications.

Her popular book reviews blog has close to 400 book reviews and she is a keen student of Indian art history.

In her earlier avatar she worked in the IT industry for over a decade. She studied computer applications for her master’s degree and physics for her graduate degree at Panjab University. She currently lives in Goa.