Latest posts by Rochna PoddarSo Twitter (finally!)has a new'ish logo, and I can see most people going 'wha?!! 2 years for THIS??' Most brand managers would gawk at the fat design bill that would probably have accompanied the minutia of changes. But what we see here is a great example of thought-led design, that brings in change...
Posted on 6 July 2012 | 2:13 pm
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Matching Brands with Public Personalities The burst in the Indian population is mirrored by a growth in the brand population, ie., the huge number of new brands and wannabe brands surfacing around every street corner. The brand society is much akin to our human societies, spanning all classes and ch...
Posted on 19 May 2011 | 3:35 pm
Read postGuest Article by: Sachin Mehta What constitutes a celebrity? The classic dictionary definition of celebrity returns the following words: "famous personality, superstar, icon". In short, a celebrity is a person who is gender/profession/age neutral and his/her face is the probably his/her most recogni...
Posted on 6 May 2011 | 5:42 pm
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