Latest posts by Shaunak RoyWhen was the last time you had used a roadside dustbin to get rid of any garbage? Let me reframe my question: when was the last time you had come across a well-maintained dustbin on the streets of Kolkata? Ignore that; it's rhetorical! Although the situation has improved over the last few years, let...
Posted on 28 April 2016 | 12:25 am
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National-level FMCG giants are facing the heat, as Baba Ramdev-steered Patanjali is making a direct headway into the kitchens and bathrooms of the 'aam' Indian consumers! From biscuits to facewashes, Patanjali has rattled the marketplace in such a manner that even families of renowned FMCG companies...
Posted on 21 February 2016 | 1:51 pm
Read postProbably every marketing (or non-marketing) student is au fait with the concept of Product Life Cycle (PLC) in marketing. Like human beings, products are born, followed by which eventually reach their peak (in terms of capturing market share or consumer loyalty) and finally phase out from the market...
Posted on 27 October 2015 | 8:35 pm
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