I think this time it should be "Blog with a difference". For example if any person is using blogging in a different manner, or innovative manner, that person or his/her blog should get the booty.
It could be some lawyer who is providing legal advice through his blog, or some author who is serializing a novel through his blog post, or someone who is using a blog to rally support to a cause, or someone who has put his/her lifetimes research work on the blog, so that anyone can access it, etc.
Some different use of blog than the usual personal stuff, or money-making stuff, or tech stuff.