I have been in the software reseller industry for sometime now and I was pleasently surprised to learn that Google "resells" its software through partners/resellers .. This is probably in competition to Microsoft selling software through partners for a wider reach..
So .. personal selling is always better than internet selling? Did google find that out a bit too late?
http://www.techcrunch.com/2009/01/13/google-gets-serious-about-resellers/
http://blogs.computerworld.com/google_reseller_plan_may_hit_microsoft_where_it_hurts