Though i accept your explanation, it actually becomes tedious then to explain why advertisers would specifically target bloggers for an extensive marketing campaign because, personal bloggers only engage other bloggers. Would not that narrow demographics of marketing to a population less than 100,000. Seems like a waste actually.
The money they spend on a single campaign is just something around 4-5 lakhs which is the same as the money they pay for a 10 second advertisement on television. 4-5 lakh Rs for 1 lakh bloggers is quite reasonable, isn't it? 
Bloggers can create buzz - a lot - but only when the buzz is about some already popular brand. One surely can't create such buzz around their blog.
What we are talking about is non-bloggers reading stories/poems written by bloggers. If someone is actually interested in literature, I am sure they would prefer reading a novel rather than some random blog. If they are interested in analysis etc, they will read a newspaper or a magazine.
Bloggers contribute a lot to the free information avaliable on the internet but that free [useful] information doesn't include poems and stories. Why would some random person be interested in reading a poem by some other random person?
When we talk about the reach of persoanl bloggers, numbers like 10k visits per month for personal bloggers is very good (some people claim to have visits in lakhs. I bet they are using Blogger stats and not Google Analytics stats) but this number is a minute fraction of the visits other info based blogs receive. People read those blogs not because they like that blogger and because they need information - free information - and information written by everyone is the same when one is doing a casual Google search.
What am I talking about? 
