I was going through the rediff site and was finding the content so sub standard compared to what we find on some of the better blogs. I know lot of my non blogger friends who read stuff on portals like rediff and other similar ones? But I hardly know anyone who reads blogs. Reason could be that there is no way a reader gets to see a set of good articles from different blogs in one place classified by different heads the way it is done in rediff.
Some may say our Indivine system works similarly. But let us be realistic - . Number one - The top ones coming on home page are seldom the best that a reader wants to read about. Number two - they are not organized in a reader friendly format (classified by topic etc.) like the web portals.
I would say as of now Indiblogger serves only to connect bloggers to corporates and a platform for bloggers to interact with each other. Bloggers have to use their own resources to get readers for themselves. I am thinking Indiblogger should take the next step and connect the readers to bloggers. It will take effort as they have to employ people to read posts and all. But returns can be there - by increasing clout of bloggers beyond what bloggers can do by themselves, they can show greater value to corporates. Also if Indiblogger has a reader oriented page as well, then there can be direct advertising revenues from Indiblogger home page itself.
I am not sure but I think Huffington Post already does something of this sort.