Indian blogger gets legal notice for using Flipkart logo

I read the title as 

This is #realshit FK is creating for themselves.  They seem to have forgotten the very people who have made them what they are today, still hold the same powers to make them what they won't like to become. This smells of arrogance!

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The only wrong thing I am against is their first half of the justification of sending a notice. The second part of the notice which highlighted Amit using the word is wrong on his part. You started a site called AmazonVsFlipkart, you are comparing the services. Then having affiliate codes and Google ads. It's obvious that he was running the website to earn money out of it and cashing in on the keyword 'Amazon' and 'Flipkart' by getting the site picked by users and search engines better. Either he should have kept it ad-free or should have had other business name.

Now before you defend Amit just because he's a blogger/ 'tech journalist', understand this: If someone starts a name which is same or similar to your establish and well-reputed business, you will not like it. In fact, you will do something since that person is cashing in at your expense. If you're going to say that Amit is a much smaller entity than Flipkart, then you have the wrong concept of justice and copyright infringement. 

What's really wrong is having a notice starting with questioning a particular poll saying that it makes a Trademark violation. That's absolutely stupid. Its like saying Indiblogger violated Flipkart's trademark because we created a discussion in the near past asking the admins to give Amazon cash vouchers over Flipkart because few/some/many products are highlighted only via app and not via desktop. Clearly, India's oldest startup has way too much time and investor's money to spill. That comes under fair use. However, if Amit charged Amazon for running a comparison against Flipkart as 'premium content' (which is basically an ad), then Flipkart should have worded that notice more accurately. 

One can argue that for Flipkart, the comparison was more harmful for them more than Amazonvsflipkart. Amazon probably may not give a damn. True, but that doesn't mean the other reason will be automatically null and void. It gave them the ground to justify themselves sending a notice.

I said it before and I will say it again- If SEO bloggers say to use a part of the name of an reputed brand to get more page views and better ranking, its just a matter of time the site would be taken down.  Remember, there are people and lawyers who will continue building a case even if you have taken the site down. So be very aware of your situation and at least consult a lawyer who has the experience with trademark violation/ copyright infringement. 

If you read Google adsense guideliness properly you'll know you cannot do such a thing which the blogger did, because a complain by Flipkart to Google could directly lead to Adsense BAN...However, the blogger is saying there was no ads and it was just a fun poll... Any blogger should avoid these basic steps of using logo if they plan to make their "blog" a source of income. While, the blogger missed the basic step, Flipkart made the mistake their weapon. No wonder, the site was making them a villain..

We should take this as a lesson