Someone gave me feedback that my blog doesn't look like a professional author page and I should get it designed by a professional. I spoke to one person and she is charging a handsome sum of money - but I am unable to evaluate if whatever she is offering is worth the amount. So was looking for some thoughts.
Let me tell something about my blog. It is not meant to earn any direct revenue. It is more my personal brand to support my aspirations of becoming an author. I will use it to post updates on my writing and to give samples of my creative content so that when I bring out a book there is pull through from readers who appreciate my style of writing.
With this purpose in mind, I am thinking whether to just stick to plain vanilla and just keep posting content or will there be value in paying and getting the thing to look like a professional website. I am not even sure how to evaluate if the designer has done a good job.
What she is offering is to recreate my blog on wordpress and link to my domain. From what she says, main work she will be doing is choosing the right templates and the look and feel. Any custom illusrations apparently cost more as do any extra special custom page designs.
So I am a bit confused on how to go about this. I am willing to pay up on a one time basis. But want to see how I can evaluate if I am getting the value for my money in terms of attracting readers through the look and feel and tempting them to sample the content.