You are right what's the use of the blog post that no one reads. But think when a blog starts, no blogger invite anyone to read as that is the readers' prerogative. By and by people like you become the regular visitor and of course the reader of those blogs. Dont think that the search engine traffic are not readers. They come and go swiftly but what interests them they read. It is a proven fact that they exit via ads or other links. it is for this reason, some bloggers provide less exit points and only provide or insert ads as exit points.
By writing consistenly, people hone their skill of writing and this skill is used by them professionally. I am a writer and currently searching for publisher for publication of my novel. Earlier i was not that consistent and was writing casually or whimisically. it is after blogging, i rediscovered my creative personae. Remember, these bloggers are the writers of the contents that you read in other big sites. I have rewritten many articles and those contents are later fed to the net by the buyers. Recently, i sold 21 articles to a buyer and the contents are available in the internet for people to read. Those articles are so written that they would fare well in the search engines. Those are content writing. Titles of those are articles are researched from search engine and what people search on a given day is taken as keyword and an article is written on that topic.
this is very complicated, isn;t it? But this works. I am not that consistent in earning as i have my job that is primary to me. All these i do as part time activities. I have made many friends in various parts of the world. All these became possible for my blogging. Now you say, whether my content is read by others or not, i am earning in the background. This has enhanced my skill of writing. Apart from a writer i am also a voracious reader. And i read many stories or articles in blogs. Now you say when i am reading, how can i say that others are not reading?
Today blogs are newspaper and you can read indepth articles in blogs. These articles would enhance your information and enrich your knowledge. Blogs have been providing informations, photographs, videos, podcast, tourist guide and many things. Dont you come to internet to know more. Wikipedia is being writte by amateur people that every one reads as professional articles. In the world many people are doing background jobs that we appreciate. When we know a bloggger personally, we tend to ignore or praise too much. Because someone is near and dear loses charm. Internet is the writers world that readers browse to get their eyes open.
Blogging is for fun, no doubt but when money can be earned then that is not a bad deal. LOl
thanks