Okay, this is a bit of a rant but hear me out on this one - The tangest money-making contest to the Indiblogger of the Month contest has led to a lot of conundrums, confusion and sadly, connivance.
So excuse me while I speak my mind here:
1. The theme is 'Youngistan Ka Wow' and the style adapted is irreverence and humour ('wacky', if you will). I can understand the marketing bit of what Pepsi's trying to achieve here. It wants to be positively reinforced into the minds of today's youngsters/ youth and want a sort of discussion going on in blogs that mere trending topics cannot offer. After all, we happen to be the brand's target demographic. And it wants to hear in on what we have to say.
Now, it is understood that Pepsi wants solely young bloggers to participate in this contest - given the theme, background et al. But what we have here is hoardes of over-40 uncles and aunties (no offence to them or their writing) with jobs, kids and possibly, grandkids getting onboard to reap the benefits. Their blogs usually circle around their families, how the days have gone by, arthiritis and watching their kids grow - which I don't think is wacky or irreverent in any universe. And don't tell us that they are young at heart and all that jazz; this is purely a promotion-driven contest and it should be kept limited only to its TG. The older bloggers will have a million more chances to score brownie points/ win Indiblogger of the month with more serious/ important topics.
At least leave the irreverence to us kids - who might need the prize more than you guys. And we know that 'years of experience' have led you to garner a lot of followers/ relatives who will comment at your beck and call, we don't have the luxury of having lived that long.
P.S: When your kids comment on your blogpost, it is safe to assume that you're not Youngistan anymore... Sorry.
2. The question isn't 'How many comments?' It's 'How many comments by how many people?' Most bloggers are resorting to unfair means to bulk up their comment load. The unfair means include making the comments section, a chat room with exactly one person posting over 120 times and schizo-commenting (bulking up on comments by commenting on your own post).
3. The posts that have enough comments - are they going to be judged on grammar, length of post, readability and non-stereotypicality? Or are they solely based on the number of one's friends/ relatives/ grandchildren who have internet access.
4. Also, should comments from other countries be entertained given that the 'Wow' campaign is solely Indian and thus would a problem in measuring campaign effectiveness.
5. Should all those commenting have blogs of their own?
All this might seem like a lot of jargon but i hope you get my point here. So does anyone (other than the few Indibloggers I already talked to) share my views?
Also, please do not take offence. These issues might really affecting the outcome and make the competition unfair and irrelevant.

Ok lets hit it point by point.
It is easy to spam our comment box if multiple comments are allowed.