On the occasion of International Literacy Day, we decided to loosen up a bit and do something a wee different. Donations are usually hard work – even if they are online! So we feel. Plus the million donation requests we receive via FB events or SMS should make us feel that we are but living in an altruistic world, and the papers which scream out scams are glossing it.
So we made donation very simple for you. In just 3 simple clicks you can make a little difference to a child’s education career.We kicked off this ‘Donate-A-Word’ campaign wherein you can help spread literacy in 3 simple steps:
1) Choose a word from the list : PEN/ PENCIL / NOTEBOOK / CRAYONS
2) Write that word back to us at [email protected] with your contact details latest by 30th September and
3) Hit the ’send’ button on your mailbox 
What happens next? : We shall donate the item you have selected, to the NGO Adarshmay who will distribute the same to the lesser privileged kids. Simple na? If you need to know more (after all this?) here’s some more info: http://indiamarketingcommunications.blogspot.com/2010/09/donate-word-on-international-literacy.html
