Its funny how even in the space of NGO's people raise the hue and cry of "me too" , "me too" mentality. I have nothing against an NGO because its big or small but feel sad when people grudge against big NGO's getting a good share. For them to become big, someone with enough vision or connections need to start it or they would be focussing on a area which needs most attention.
For example in developed countries like US, UK, Canada, focus is on providing equal right benefits to handicapped people. For that they have buses that lower boards to allow wheel chairs in, buses that can accomodate cycles etc. They can afford to focus on these areas as poverty is not a big thing there. As a result NGO's related to poverty are not going to get much there. But someone starts one for Alzheimers or old age people, they are going to be highly focussed. I hope you got the point.
My only belief is, if they are doing something really good which they can convince people with, they have more right to push for their publicity. End of the day each person will be biased with emotions to the kind of charity he/she likes most or believes needs more involvement by them.
I have put my share for akshayapatra relating to my wastefulness in my childhood and it makes you realize how lucky I am.
http://www.chakkys.com/do_you_have_rs525