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Hi Indibloggers!I was wondering which one of the following is the most important factor in blog success:
1. Content: Quality of information(well of course :D)
2. Content: Writing style
3. Content: Others, like pictures, videos etc.
4. Frequency of posting
5. Look and feel of the blog/website
6. Your promotional activities
What do you think from your experience?
Replies 1 to 6 of 6
It is all depends on the eye of the beholder, the faithful followers are key to success. Content and writing style on common subject matters the most among the listed factors. For me it was a long drive, blogging on travel from sept 2007, only now i have exposed it to the world through Indiblogger, slowing it is returning eyeballs in internet language. Keep blogging.
Accept that point regarding promotion through IndiBlogger. IndiBlogger has a lot of potential and one should be able to tap it properly.
The first two points are crucial in the success of a blog. A blog needs to provide useful content to its readers. At the same time it needs to be written in a style that users will appreciate. The design does not matter at all. People are ready to read the blog posts even if the theme is simple plain white with not much complicated fonts. The frequency of posting does not matter much as long as it does not drop to one or two per year. Promotion comes next. But if your blog is too good, your readers will become the main promoters.
I agree that the first two points are important. Well said, Ranjith.
As a reader, I would say that the design does matter. For example I probably wouldn't spend much time reading a neon text on a dark background - it would give me a headache. Or worse text on a photo background! Likewise the width of the columns should be easy to read. Depending on the kind of blog, navigation tools may be a desired feature and should be easy to find without distracting from the main content. Simple is usually better.
I think frequency is also important. I say this again not so much as a blogger, but as a blog reader. If a blogger doesn't post often enough, I will stop checking and forget about them. If they post too often, it can be overwhelming to try to keep up. There's a lot of room in between those two and it depends on the type of blog, the blogger, and the readers what the balance should be.
Yes, posting frequency matters a lot. I think that the best thing is to post around three articles per week, if you have the time and creativity. Otherwise one can do away with one post per week like me.
Design matters a lot, it's the first impression.
I would think about reading content only if I have been there before. A trashy blog theme, and I am more likely to leave. We can very easily say, that may be a theme might not help, but it can very well be the reason for harm.
I think that content is very important, as a Travel Blogger the quality of information (for people coming in from search engines), the writing style (for your regular readers to entertain them) and the photographs (for both sets of people)... Frequency of posting doesnt matter much if you are providing say 1-2 quality posts a month... The blog design is very important as it decides how long can a person stay on your blog, a badly designed blog will turn off even an ardent reader... Promotional activities are again important as that gives you the desired readership you want...
People coming from search engines should be provided with more and more information while regular readers should be provided with quality content. One needs to decide the type of audience he is writing for. Balancing both the readers is a difficult task.
Action speaks louder than words, so it is better to be sensitive to readers need, some maybe looking for a break, some searching for peace of mind, and somebody may be seeking attention and many want to share their experience, so content, template and keeping in touch with your regulars for me are the 3 D formulae for blogging success.
+1 for a new concept of the 3D formulae. I have read about similar things from other bloggers too.
great content, good public relations ( read that as i scratch ur back and u will scratch mine), terrific layout , and a book deal..
formulae for a popular blog..
nice tips
This is the question, isn't it? (As a disclaimer: I'm not a cynical person, everything I'm going to say is based on the tiny subset of the blogging world I've interacted with, so it could be completely untrue for the general case.)
Promotion is king. And no, spamming links everywhere is not how you go about 'promotion', as that'll most likely backfire. Like tys says, it's backscratching that works: it's much more subtle. Promotion need not always be deliberate/directed like the you-promote-my-post, I'll-promote-yours kind of backscratching followed on this site, it could simply be about your social connections. From what I've seen, bloggers who have bigger social circles in real life have more people following their blogs. Of course, you can always make that activity deliberate too - make real life social connections so that there's a subtle pressure on your 'friends' to read your blogs, but IMHO that would just be sad. 
Content is a close second to promotion. By content I'm not referring to the quality of information - good is obviously better there, but it's highly subjective. I'll get back to that in a moment. What the writer's blogging about is very, very important IMHO. Photography blogs are usually more popular than pure text blogs. Even among text blogs, blogs that talk about high school crushes are inevitably going to be more popular than blogs that talk about schools of philosophy. That's a duh statement, you might think. I'm just reiterating the point. 
No matter the quality, some blogs will never be popular. As a less extreme analogy: blogs that are deep introspections on issues close to the writer's thoughts, blogs that have almost essay-like posts, no matter how well written, are unlikely to be as popular as the simpler 'journal' variety which narrate events in the writer's life, (probably) because they make for more difficult reading. So, what you're writing about is a big factor.
Quality is subjective. Especially in Indian blogs. From what I've seen, really good writing (subject to the type of content, of course) is just as much a turn-off (probably more so) for people as is bad writing. 'It's too verbose' is the usual criticism. While that's a good criticism if properly applied, I often find that the average Indian reader's standards of what's verbose does not correspond with a native English reader. If you're an aspiring author, you should carefully cherrypick criticism about 'verbose' writing because listening to everyone can kill your writing.
A similar argument can be made for grammatical correctness: you can only judge bad grammar by how good *your* grammar is. In India, the standards vary greatly. (That makes sense as few of us are native speakers/writers.) So you're safer being occasionally poor grammatically than 'too' right, as readers might find that cold and off-putting.
Does design matter? I think it does, and way too much IMHO. I agree that you shouldn't have a really terrible template for your blog as it'll distract from the content, but choosing whether or not to read based simply on an attractive design does not make sense to me. But I think that's how it works. People are more likely to forgive poor writing than drab/ordinary/neutral templates (they need not actually be bad). I suppose, for most people, reading blogs is not just about reading, but about the visual experience in totality. My tip: do not think of your blog as a book! We don't drop good books based on the font or the cover page, do we?
Frequency of posting is important, I'd probably give it the third spot on the scale of importance. I agree totally with what Siera has to say on this point, so I won't drone on. 
(I didn't realize I had so much to say on the topic. I should probably make this a blog post, eh? )
Oh wait, there's more. I think there's a fundamental point that's not been addressed here. Do you want to make money off your blog? Or do you want to have enriching debates with other people on issues close to your heart, conversations with faceless people you can never meet in real life? If it's the latter, then getting more eyeballs, or comments of the 'Great post, yaar' variety, or promotions are not really important. Of course, it might seem logical that critical comments that actually have something to say about the text (i.e. useful comments if you are blogger type 2) will grow in proportion to the number of people visiting the blog. Backscratching kills that idea though because it skews the ratio heavily in favour of those who're investing a 'Good post' comment simply for the expected returns.
Or, if your blog's just a diary, none of it matters.