Anishaa banthia

blogs from bangalore

How the D2C Industry Is Leveraging CTV as a Performance Channel to Scale Growth
If you've run a D2C brand for a few years, you remember when paid social felt like a cheat code. Post a few scroll-stopping videos, watch the orders come in, repeat. Then costs crept up. Privacy changes made tracking murkier. Every competitor started chasing the same audiences in the same feeds, and...
Posted on 26 October 2026 | 5:29 pm
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The Subtle Shift as Agentic AI Reshapes D2C Marketing by 2027
For years, D2C marketing strategies have followed a fairly straightforward playbook: get noticed, bring people to your website, give them a reason to buy, and build a relationship that brings them back. Agentic AI could change what happens before it. These AI systems can research products, compare o...
Posted on 21 October 2026 | 12:38 pm
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AI Trends and Predictions in Digital Marketing for 2027, According to Google
Marketing has always moved fast, but the last couple of years have felt different. AI used to be a "nice tool to try." Now it's right in the middle of how people search, shop, and make up their minds. If you run campaigns, write content, or look after a brand, 2027 is going to ask [...] <p>The post...
Posted on 16 October 2026 | 5:16 pm
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