Gaurav Rastogi
blogs from San Francisco, CA
Latest posts by Gaurav RastogiOften caricatured and mislabeled in popular media, India's Offshore services industry has emerged, within a single human generation, into the industry that defined India's image to the world-a young, vibrant, upcoming nation. But how does the industry really work? Industry veterans Gaurav Rastogi an...
Posted on 8 December 2011 | 5:17 am
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My new book on the Offshore services business is out soon in India. Here is more information:- - - Often caricatured and mislabeled in popular media, India's Offshore services industry has emerged, within a single human generation, into the industry that defined India's image to the world-a young, v...
Posted on 8 December 2011 | 5:13 am
Read postLooking at the newspapers in India these days, you would be forgiven if you felt a sense of deja-vu. An internet gold rush, new models coming up every day, massive PE investments, fresh millionaires... did we just get transported back to Y2K? Yes and no, it seems. Yes - because the stories and the m...
Posted on 13 July 2011 | 10:42 pm
Read postWe all know about Bata pricing Marketers call it 'Bata Pricing', paying homage to the company that invented it and refined it to a fine art... Introduced nearly three decades ago when shoe-major Bata priced its shelf-star 'Hawai' chappals at Rs 39.99, this marketing mantra has outlived all the rules...
Posted on 25 April 2011 | 4:02 pm
Read postAs I mentioned in my previous post, I was stuck in London for 6 days on account of the unpronounceable Icelandic Volcano.It is no small miracle then, that I find myself, a week later, at home writing these series of posts from the comfort of my home. This was one of the most stressful events ever in...
Posted on 26 April 2010 | 3:11 am
Read postAs a rule, I don't watch disaster flicks on long flights. To me, being inside a metal tube high in the air while breathing recycled air and continuously fed insipid pseudo-food, is like carrying around a can of highly flammable vaporized liquid in my right hand. Adding a bad disaster flick (of the t...
Posted on 23 April 2010 | 6:49 am
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