Latest posts by Kanupriya
Few children books by Indian authors to try this holiday season
"Books make great gifts because they have whole worlds inside of them. And it's much cheaper to buy somebody a book than it is to buy them the whole world!" ― Neil Gaiman Isn't this so true? It's the season of gifting and in case you haven't been able to figure out the best gift for the little ones...
Posted on 23 December 2017 | 1:14 pm
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Some children books to try out this November
"I do believe something very magical can happen when you read a good book." ― J.K. Rowling So true, isn't it? A good book is indeed like a magic and stories work for me like wonders whenever I have to explain something new or difficult to my little one. Children's Day is round the corner and when on...
Posted on 12 November 2017 | 7:20 pm
Read postChildren Books to read this Diwali
Holiday time means story time, isn't it? While any book that your little one enjoys reading is good for holidays but it's occasion like Diwali or Dusshera that add a special charm towards reading mythology and folklore. It's always good to let our children know the 'whys' & 'hows' of our festivals a...
Posted on 16 October 2017 | 11:34 pm
Read postWhatever happened to writing for humans
Of late I have been interviewing people for content writer positions in my current organization. I had some content strategy in my mind and the goal as product owner was clear to me - create content for user engagement and offer content that the user is looking for. Yes, the operative word was "user...
Posted on 18 June 2015 | 10:50 pm
Read postWhy This Mobile App Only?
Exactly how any apps do you think a consumer can have on her mobile? And how many apps do you think a consumer really needs on a regular basis? Yes, I do understand that amount of data a brand can access if the user has installed its app is phenomenal and that a brand gets...
Posted on 25 March 2015 | 11:30 am
Read postPolitical Advertising in India 2014 - Worth it?
Did I just hear that this year the estimated spend on political campaigns in India is $5 billion? $5 billion? That's like 30,000 crores in INR! $5 billion? That's just $2 billion short of what they spent in last presidential election in US! $5 billion? That's way beyond the permissible spend-limit o...
Posted on 5 May 2014 | 12:04 pm
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