Latest posts by Soma ShankarTo build a social media strategy around specific goals instead of simply launching a presence because "everyone else is doing it." Today, I'm going to map out the three primary goals most social media outreach campaigns fall into. If you're still trying to figure out how and why to get involved in s...
Posted on 26 June 2010 | 12:54 pm
Read post
SEO Value Pyramid & Time Line Doodling to explain the SEO Value Process to a new batch of SEO students, and we came up with the following SEO Pyramid. I thought of sharing this as it will be a useful "Guide" for SEO enthusiasts to better understand the SEO process, SEO value and SEO timelines. SEO E...
Posted on 17 May 2010 | 11:18 am
Read postHeading for an SEO Interview?A few Ideas to Help You Along... On the back of all these interviews, I thought what better chance to share a little empathy (considering how tough the interview process can be at times!) and a couple of observations that might help SEO folk prepare for the opportunity o...
Posted on 23 April 2010 | 12:00 pm
Read post