Iqbal Mohammed

blogs from Bangalore

Evolution and the hidden cognitive bias that's sabotaging advertising's future
It's a curiosity of scientific progress that black holes were postulated decades before a theory of evolution was¹. Not only is evolution a latecomer to the party, it also happens to be a straggler when it comes to popular appeal. Why did it take so long for someone to come up with the idea of evolu...
Posted on 6 August 2013 | 3:30 pm
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Native advertising and the equilibrium between the useful and the promoted
You may or may not have heard of 'native advertising' yet but chances are you've already encountered it, and often¹. In a recent survey by OPA, just under 75% of US publishers self-report that their sites featured native advertising, with a possibility of that number reaching 90% by year end². So, w...
Posted on 30 July 2013 | 3:30 pm
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What a master pickpocket can teach us about storytelling
...In that Empire, the Art of the Story attained such perfection that the Decennial Census of citizens was replaced with an Annual Census of all stories found within the borders. Politician, businessman, janitor all knew that having a story that framed one's life and experiences was the only way to...
Posted on 23 July 2013 | 3:30 pm
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