Latest posts by Mayur MakheriPosted on 1 March 2011 | 5:31 pm
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"Thinking out of the box" is the most cliched phrase, done to death by corporates. Go to a meeting with any goddamn brand manager, sleep mid-way through the meeting and still you would have only missed out of the box :). But is it as easy? the ideation bit might be, but execution whoaaa, that's one...
Posted on 24 November 2010 | 2:06 pm
Read postI have always appreciated campaigns which have tried to involve the users / TG and there have been couple of them which have been quite successful.The IKEA, mentioned in the last post etc. I recently came across the TVC's for AIRTEL Champions league thinggy, where a fan has to upload his video provi...
Posted on 23 August 2010 | 2:37 pm
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