Sanjeev Jasani
blogs from New Delhi
Latest posts by Sanjeev JasaniThe Problem Statement: India today is seeing a meteoric rise of millionaires in our country (think entrepreneurs and start-ups) and this could well be the start to unlocking the luxury car market. But although BMW was amongst the top three luxury car brand in India with an enviable history and legac...
Posted on 5 December 2014 | 3:29 pm
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The Problem Statement: Almost 70% of ultra HNIs (High Net Individuals) are still driving a premium car and not indulging in a luxury vehicle. Given this and the meteoric rise of millionaires in our country (think entrepreneurs and start-ups) we believe there is a huge potential for us to unlock the...
Posted on 5 December 2014 | 3:15 pm
Read postThe Problem Statement: Buying a car in India is a long process and consumers generally look for key factors beyond features and price that reassure them that they have made the right choice and have bought the 'best'. So when brands win awards for a particular model it's a big defining moment for th...
Posted on 5 December 2014 | 3:01 pm
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