This is the your audience divided into three segments: Total population: 13 lakh H= 9.2 lakh S= 1.3 lakh M= 2.5 lakh Now, if you want to reach out to this area with your brand, the ideal way would be to target Population H that comprises 70% of t..
When you have two teams standing against each other, can you only count the negatives? I was amused to see the latest Bhay Ho! video aired by the BJP. For those who don't know, the video ridicules the Congress's Jai Ho! version. It says that during its te..
Lots of people, lots of personalities - and some very random thoughts : 1. Did anyone do a dimple share analysis. I wonder how many youth votes got converted by Rahul & Priyanka’s dimples :) 2. Can Modi’s speeches attract entertainment tax -..
Results are out..and we have a winner.Mr Patnaik has been voted to power for the third time,a feat that deserves accolades.When he broke his alliance with the BJP,he had taken a huge risk but then the risk paid off.People made sure they voted for the part..
This has arisen because the State School and University system has stopped delivering. The policy towards schools has encouraged a mushrooming of private schools - many of which don’t deliver any of their promises. My driver’s sons and maid’s daught..
What is incredible, is the maturity of the Indian voter. They saw saw through all the crap, the political cynicism, the power grabbing dash of the third and fourth front, the negativity of the BJP - and they voted. They voted out those who were harping on..
Voters, in general are happy because… hmm are they happy? Well let’s ask them at the end of 5 years. Let’s forget that we elected politicians to power and the fact that they are supposed to fulfill all the promises they made during the election. See..
Just a couple of weeks ago, before the elections, most of the Indian Websites were full of Google Adsense Advertisements. These ads were in full flow by the political parties of India. BJP started online campaigning initially like a full fledged campaign..
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7th of May, 2009 was a bright day brimming with life. There was song in every heart and jump in every step. If the heart was young, the song issued at their lips. But this scenario was only till 9 a.m. morning. It was an important day for all the people o..
It is very easy to shout against the leaders, who have resulted the death of hundreds of soldiers cross border or in our heartland, in Mumbai. If you feel for those warrior's blood, then why not save them from the whims of the men at the top, but choosing..
India is the largest democratic country in the world.In India Multiparty system is very much popular.Every one has a right to speak, right to stand in the election..and many many rights....we can't count them..."PUBLIC RIGHTS"..
An educator who is a hero to many, an industrialist-entrepreneur who employs many and a writer on social matters. The educator was a bit abashed but the other two were not. Both are self proclaimed thinkers. The writer is also an acclaimed thinker..
The 2009 Indian General Elections are here! And on display are an array of candidates of various levels of experience, calibre, literacy and criminality. There are distinguished scholars like Manmohan Singh, diplomats like Shashi Tharoor, pointless figure..
For the Chinese community in Kolkata, elections are as routine as rolling up dumplings every morning. They vote because they have to. Not because they hope something good will come out of it. Ignored by politicians, the dwindling Chinese population is get..
Elections 2009 is not about televised debates, it is not about grandstanding, it is not about security, and it is not about black money. It is a level playing field for all parties on these issues, as far as i am concerned. If the UPA faced 26/11..
The election is, of course at the top of it all. And believe me, I'm ashamed of saying this, but honestly I know very little about the election. Here are the few things that I do know:..
There was once a rebel poet-singer who modelled himself on the traditions of Woody Guthrie, Pete Seeger and early Dylan. He sang songs that cut through the baggage of Bengali music that had stagnated for over two decades. He sang songs of protests, of..
Our Indian politics is slowly becoming a family business. Every single party this time is putting forth their own family members sons and daughters usually to contest. What they want is to singularize the democracy and to monopolize the ruling institution..
The world's largest democary goes to the polls today onwards ...to renew its tryst with destiny, to reinculcate its faith in the power of its people, to shape its destiny, to give it leaders who will dare to think, to implement and empower a nation where..
