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Everyone's actions and inactions are being scrutinised with a fine-toothed comb. Their activities may become a yardstick by which their downline can measure themselves. People are always on the lookout for gossip as well as something new to try out, no matter how outlandish or impractical it is. In other words, monkey see and monkey do, bypassing the higher centres altogether. It is referred to as fashion or high culture, depending on the context.
