This impulse purchase is with us for over four decades, as a good luck charm.

Before I come to the topic of the title, I must tell you the importance of Rice to us, it symbolises peace, happiness, prosperity and all things good. Many would be aware that Rice is very important for us South Indians, as the staple food and as that which can be cooked in many fancy ways, great delicacies indeed, to suit our tastes. And Rice plays a very important role in our religious ceremonies and our traditions. Rice preparations like Pulihora, Pongal, Payasam and Paramannam are offe...

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