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Why Brands Are Choosing ‘Influencers’ Over Celebrities?

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  • Damyanti
  • Abhishek Dharmik
Why Brands Are Choosing ‘Influencers’ Over Celebrities?

Celebrities and film stars seem dated since the arrival of the new breed of stars aka Influencers in town. It seems that the appeal and limelight that celebrities used to wield before has diminished a bit. Just a few years ago, a Katrina or an Aishwarya d

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