We all start life from the bottom of the shelf. We hope to one day be among the window displays and the envy of others. Invariably, he suddenly becomes philosophical once one reaches the top shelf or the window panel. He downplays his initial avarice as materialism, saying that real success is service to mankind and such. He goes on a rant that one can buy a mattress but cannot buy sleep, and he can build a house but not a home.