Unusual decrease in Traffic recently.

Srinivasan
Srinivasan
from Chennai
2 weeks ago

Recently (say from Dec 2017) from my blog stats, I started noticing an unusal decrease in traffic/day to my blog. I did some analysis based on region and saw that there was a drasctic traffic reduction from United States.

Anybody else who is facing this? If yes, can you shed some light on it?

Note: I haven't done any change to my blog in the past few months. And my frequency of posting is also same.

Edited 2 weeks ago
Reason: Changed category
Replies 1 to 4 of 4 Descending
Ms arora
Ms arora
from Ludhiana
2 weeks ago

Yes, even my rank has drastically moved down and facing the same traffic problem.

Srinivasan
from Chennai
1 week ago

It is continuing. My traffic reduced by half. Undecided

Mani Karthik
Mani Karthik
from Cochin
1 week ago

Hi Srinivasan

If I were you, I'd also try and figure out which sources showed a decline. Ex: Organic, Social etc.

That way you can figure out what is going on almost precisely. Ex: If organic, a rank drop/Google penalty.

Ms arora
from Ludhiana
1 week ago

What does it mean?

Srinivasan
from Chennai
1 week ago

Hi Mani Karthik,

Sorry for being a noob. But I couldn't get what you mean by organic or social.

I compared my earlier months stats with my current stats. Wordpress gives a count of number of visitors from different countries from which I was able to see that the traffic from United States has decreased drastically.

Is Alexa rank still relevant? I am updating my blog on a daily basis but the rank is decreasing.

Hemal Shah
from Mumbai
2 days ago

@Srinivasan, @Ms arora

What Mani said is this: 

Organic traffic is basically traffic that you get when people type in your blog address on the browser, clicking links on other website (referrer) or from search engines like Google, Bing etc. 

Social traiffc, is of course, traffic coming from social media like Facebook, linkedin, WhatsApp etc. 

What he is trying to say is - check where have you faced the drop - in Organic or Social. For example, it is in Organic. Then drill down to channel where you faced a decline. Let's assume that you are getting less direct traffic (clicking links and direct access to the website etc.) than before. In that case, compare reports from the past and see what exaclty happened. Likewise if it is the lower traffic from search engine, then a lot more factors are at play. 

Search Engines apply penaltities to the websites that do not comply with their guidelines. In specific, mobile searching. If your blog is not compatible with AMP, Google's mobile page view template, then the dip you see may be a direct result of Google focusing AMP enabled blogs than ones without it. 

In essense, whatever analytics you are using, drill down and identify where you are seeing an impact. If it is everywhere, then you need to look at all places and figure out what you are doing wrong. Each case is different, and hence a single answer will not help. 

I know this may sound complicated, however bear with me. This is the simpler part. 

Partha Sadhukhan
Partha Sadhukhan
from Bangalore
4 days ago

Actually traffic on my blog The Male Factor has increased while I have reduced blog publishing. Only once a week I publish. Engagement also increased. There is traffic increase from US, Canada and UK..But it may be because of rich content as well.

Srinivasan
Srinivasan
from Chennai
2 days ago

@Hemal Shah

Thanks for explaning in detail. I doubt organic traffic is the culprit. I'll dig deeper to find the root cause. 

Thanks everyone. I'm learning a lot here. Smile


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